The day before the XFL Name and Logo announcement, the XFL submitted their logo’s to the United States Patent and Trademark Office.
The images were not public at the time of their filing. They did become public on August 24th. The day merchandise sales went live.
The move was to keep the new images out of the public eye before the big announcement.
The filing for 12 different logos stated the following;
IC 025. US 022 039. G & S: Clothing, namely, tops and bottoms as clothing; headwear; sports caps and hats; t-shirts; shirts; sweatshirts; shorts; tank tops; sweaters; pants; jackets; golf shirts; knit shirts; jerseys; wristbands as clothing; warm-up suits; gloves; ties as clothing; cloth bibs; sleepwear, namely, bathrobes and pajamas; underwear; socks; footwear, namely, sneakers, slippers, flip flops; scarves; bandannas; swimwear; Halloween and masquerade costumes
IC 041. US 100 101 107. G & S: Entertainment services in the nature of professional football games and exhibitions; providing sports and entertainment information via a global computer network, mobile applications, commercial on-line computer service or by cable, satellite, television and radio; arranging and conducting athletic competitions, namely, professional football games; production and distribution of radio and television programs in the field of sports; entertainment services in the nature of live shows featuring football games, organizing live exhibitions, competitions, and live musical and dance performances; sporting activities, namely, football skills competitions and football showcases; distribution of television programming to cable and satellite television systems; distribution of television programs for others; entertainment services, namely, providing online electronic games; football fan club services; providing a web site featuring sports news and entertainment news; Entertainment services in the nature of a fantasy football game; mail order, on-line retail store services and mail order catalog services, all featuring general consumer merchandise related to sports and sports teams
The following three were not part of the XFL’s final logos.
One of the trademark filings had a blank logo space. We are not sure why that was. There were twelve logo filings in all.
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